This one-minute long typographic animation was developed for the Centers for IBM e-business Innovation. The video asks prospective IBM clients to rethink their assumptions about their e-business strategies through a series of questions.
Jens Gelhaar created a custom horizontal-bar typeface based on Paul Rand’s iconic IBM logotype. The concept for the motion piece involved recombining and reimagining the architectural bars of this face in different typographic landscapes.
I created these animations using custom OpenGL software, capturing from the screen, then sending the sequences to an editor to color, light, and compose the final piece.
Created for IBM with Imaginary Forces LA.