👋 Hi, I’m Peter Cho.

I’m a design leader and practitioner based in Oakland with over 20 years of professional experience. My expertise ranges from product design, UX, UI, user research, and prototyping, to creative coding, information design, motion design, typography, and type design. In my career working with startups, innovation labs, and established companies, I’ve enjoyed leading and scaling teams and developing user-centric business strategies across consumer and SaaS product companies.


As Head of Design at Pocket from 2018 to 2019, I grew a remote-first team of designers and researchers from two to seven, led a major redesign of our apps, and conducted a design sprint to develop our North Star product vision.


I worked as Design Lead at Medium from 2016 to 2018, where I led product design for creator tools, monetization, and new content efforts. I helped launch the first version of the Medium Membership, along with the Partner Program for writers.


From 2015 to 2016, I worked on the Google Advanced Technology and Projects (ATAP) team as the Head of UX for Project Ara, the modular smartphone platform. In this role, I led workstreams for hardware-software interaction, on-device settings UI, module developer UX consulting, and e-commerce.


From 2009 to 2015, I was VP of Design at Inkling, leading design for a new breed of digital publishing and content delivery tools. In this role, I grew the design team from two to 21 designers, developers, and researchers.


A selection of my earlier design work can be found here. You can find my experiments in typography and type design at Typotopo.

I’ve also worked as a design educator, teaching information design, typography, animation, and web media courses at UCLA, Art Center, and CalArts. I received an MFA from the UCLA Design | Media Arts department in 2005 and an MS from the MIT Media Laboratory in 1999.