👋 Hi, I’m Peter Cho.

I’m a builder, designer, and design leader who has designed products at startups as well as established companies. My focus has been on creative tools and platforms, content creation, publishing, communication, and storytelling. I care deeply about understanding users, finding strong product-market fit, and making sound design decisions that help drive the success of the business. I enjoy growing and fostering strong design teams as well as hands-on work. My expertise ranges from product design, UX, UI, user research, and prototyping, to creative coding, information design, motion design, typography, and type design.


As Head of Design at Pocket from 2018 to 2020, I grew a remote-first team of designers and researchers from two to seven, led a major redesign of our apps, and conducted a design sprint to develop our North Star product vision.


I worked as Design Lead at Medium from 2016 to 2018, where I led product design for creator tools, monetization, and new content efforts. I helped launch the first version of the Medium Membership, along with the Partner Program for writers.


From 2015 to 2016, I worked on the Google Advanced Technology and Projects (ATAP) team as the Head of UX for Project Ara, the modular smartphone platform. In this role, I led workstreams for hardware-software interaction, on-device settings UI, module developer UX consulting, and e-commerce.


From 2009 to 2015, I was VP of Design at Inkling, leading design for a new breed of digital publishing and content delivery tools. In this role, I grew the design team from two to 21 designers, developers, and researchers.


A selection of my earlier design work can be found here. You can find my experiments in typography and type design at Typotopo.

I’ve also worked as a design educator, teaching information design, typography, animation, and web media courses at UCLA, Art Center, and CalArts. I received an MFA from the UCLA Design | Media Arts department in 2005 and an MS from the MIT Media Laboratory in 1999.