Hello, I’m Peter

I’m a designer, design leader, and creative coder, living in Oakland, California. As a product designer and leader, I’ve worked on consumer and SaaS products, at early-stage startups as well as large tech companies. In my career, I’ve enjoyed both hands-on design work and fostering strong design teams. I love making tools and platforms for creative expression, communication, publishing, and storytelling, and I enjoy helping to make complex information understandable. Most of all, I care deeply about learning what drives users and finding strong product-market fit.

You can find my typefaces and experiments in computational typography at Typotopo.com.

Work highlights

As the founder and creator of YDays, beginning in 2020, I’ve been exercising my skills in product design, creative coding, and entrepreneurship.

As Head of Design at Pocket from 2018 to 2020, I grew a remote-first team of designers and researchers from one to seven, led a major redesign of our apps, and conducted a design sprint to develop our North Star product vision.

I worked as Design Lead at Medium from 2016 to 2018, where I led product design for creator tools, monetization, and new content efforts. I helped launch the first version of the Medium Membership, along with the Partner Program for writers.

From 2015 to 2016, I worked on the Google Advanced Technology and Projects (ATAP) team as the Head of UX for Project Ara, the modular smartphone platform. In this role, I led workstreams for hardware-software interaction, on-device settings UI, module developer UX consulting, and e-commerce.

I was founding designer and VP of Design at Inkling for six years, leading the design of a new breed of digital publishing and content delivery tools. In this role, I grew the design team from two to 21 designers, developers, and researchers.

A selection of my earlier design work can be found here.

I’ve also worked as a design educator, teaching information design, typography, animation, and web media courses at UCLA, Art Center, and CalArts. I received an MFA from the UCLA Design | Media Arts department and an MS from the MIT Media Laboratory.